WHAT IS LEMON 8?
A photo-based app called Lemon8 has videos that mimic those on TikTok and is reminiscent of a cross between Instagram and Pinterest. According to social media marketing specialists, the app is also similar to the well-known Chinese social media and e-commerce platform Xiaohongshu, or “little red book.”
The Chinese parent company of TikTok has unveiled a new app that is already gaining some traction as lawmakers discuss whether or not to outlaw it nationally.
Lemon8 is likely to experience some of the same scrutiny as TikTok, whose parent company ByteDance has been accused of being pressured by the Chinese government to give over user data from Americans or to spread false information on the network.
According to TikTok, that hasn’t occurred. And it’s making an effort to persuade legislators that it can protect user data.
ByteDance is moving forward with its growth plans in the meantime. What you should know about the business’s new software is as follows:
Lemon8’s main feed, like TikTok’s, has a “following” part where users can view content from creators they follow, as well as a “For You” section where other posts are suggested. Additionally, it divides posts into various categories, such as fashion, beauty, and food, and it gives users other methods to browse content.
Lemon8 gathers user data similar to TikTok and other social media platforms, including IP addresses, browsing histories, device IDs, and other data.
Its owner is listed as Heliophilia Pte. Ltd., a Singapore-based business that also owns ByteDance and TikTok, in both the Apple and Google Play app shops.
HOW RELEVANT IS IT?
With approximately 7.4 million and 5 million downloads, respectively, Lemon8 has already made progress in nations like Thailand and Japan since its initial release in Asian markets in 2020, according to the app analytics firm data.ai.
It was quietly launched in the United States in February, but when media outlets began paying more attention and some TikTok influencers started promoting it, everything changed.
According to data.ai, the app had received 290,000 downloads in the United States as of Sunday, the bulk of which took place in late March. Additionally, Apple’s app shop lists it as one of the most well-liked apps.
Andersen, who also serves as TikTok’s general counsel, stated, “We’re clearly going to do our best with the Lemon8 app to comply with U.S. law and to make sure we do the right thing here. But I believe we still have a ways to go with that application—it’s essentially in the startup period.
ByteDance is already looking for candidates for a few U.S.-based positions as part of that work, which will help expand the app’s partnerships with influencers on beauty, food, health, and other subjects.
WHY IS BYTEDANCE DOING THIS?
CapCut, a different app owned by ByteDance, is also featured on Apple’s app store as one of the most well-liked apps in the United States.
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